Make Me Care: Pixar Writer Andrew Stanton on Storytelling

Ted Stanton on Storytelling

In this TED Talk, Pixar director/screenwriter Andrew Stanton (“Toy Story,” “Finding Nemo,” “WALL-E”) shares a few of his ideas about what makes a great story.   Here are a few takeaways from the presentation: Why should you care? Every good marketer at least pretends to respect the power storytelling.  You don’t have to be a hollywood screenwriter to write a […]

The Storytelling Formula

video storytelling

At Cognitive Films, even though we primarily concentrate on documentary video production, we do our best to apply storytelling principals in both the planning phase and the editing room after the shoot. By building to a resoultion (AKA Theme) and layering the information in logically, a documentary can edited to follow basic story structure. Even when […]