Blog - Cognitive Films

How to Scale Your Business Operations with Video

July 18, 2018

As marketers, we hear video and immediately think of advertising…

Your Customer is the Hero in Your Brand Story

July 16, 2018

How do you tell your brand story that resonates with customers?…

Interview Techniques for Capturing Powerful Video Testimonials

January 10, 2018

Capturing a compelling testimonial interview on video is…

Bumper Ads: The Haikus of Video Advertising

September 16, 2016

It has been reported that nearly half of all Internet video is…

Make Me Care: Pixar Writer Andrew Stanton on Storytelling

August 24, 2016

https://www.youtube.com/watch?v=KxDwieKpawg In this TED Talk,…

Mobile Video Platforms: The Big Three

March 31, 2016

You don’t need to be told that digital and mobile video are…

Ken Burns on Emotional Truth in Storytelling

March 9, 2016

https://vimeo.com/40972394 In this short video featured in…

Study: Original Digital Video Content Advertising Budgets on the Rise

July 8, 2015

In May of 2014, the Interactive Advertising Bureau (IAB)…

Considering the Context: Push vs. Pull

July 8, 2015

If you want to make a video to promote your company or organization,…

Documarketing: The Branded Documentary

June 19, 2015

Over the last decade, documentary films have been on the rise…

Measuring Facebook's Massive Growth in Video Views

June 18, 2015

Since the 2014 introduction of new auto-play video features, Facebook video view averages…

Depicting Digital Interfaces in Film & Television