Bumper Ads: The Haikus of Video Advertising
It has been reported that nearly half of all Internet video is watched on mobile devices, and Youtube now reaches more 18-to-34-olds and 18-to-49-year-olds than any single TV network – broadcast or cable, on mobile devices. News, comedy, documentary, web series and educational video content is now being tailored to fit the attention span that comes with mobile and social […]
Mobile Video Platforms: The Big Three
You don’t need to be told that digital and mobile video are hot these days. You can read this article, or you can read this one, and don’t forget to stare at the pretty charts some intern put together in between handfuls of Cheetos. The gist of each is that television still dominates, but digital […]
Measuring Facebook’s Massive Growth in Video Views
Since the 2014 introduction of new auto-play video features, Facebook video view averages have been growing by leaps and bounds. Uploads are also are on the up and up as people are seeing videos flying through their timeline, triggering even more uploads. Since June 2015, an average of 4 billion videos are watched on Facebook each day and climbing. That’s up from 3 billion views […]
