A short video spot produced for AgExchange, a data aggregation platform built by farmers, for farmers
AgXchange is a data aggregation app and platform working to change the way large farm operations manage their data. In this video we used a combination of professional voice over, on-location video of farmers using the app out in their fields, and motion graphics to create the final product.
Many software development companies are challenged with creating videos that have a long shelf-life because of constant user interface tweaks and improvements. We approached this project with the intent of creating graphical representations of app functionality and simplifying the process of updating screen interfaces in the future.