Burt from Burts Bees on a Motorcycle. A screenshot from Burts Buzz Documentary

Documarketing: The Branded Documentary

Brands are putting themselves in the spotlight with feature-length documentaries. Over the last decade, documentary films have been on the rise in popularity and profitability.

Transparency in Fashion Documentaries

Removing the veil in front of fashion From finance to fashion, certain industries are traditionally, by design, cloaked in mystery.  New York Times fashion columnist Vanessa