St. George and the Dragon

Your Customer is the Hero in Your Brand Story

How do you tell your brand story that resonates with customers?…

Interview Techniques for Capturing Powerful Video Testimonials

Capturing a compelling testimonial interview on…
Youtube, Facebook Instagram

Mobile Video Platforms: The Big Three

You don’t need to be told that digital and mobile video are…

Study: Original Digital Video Content Advertising Budgets on the Rise

In May of 2014, the Interactive Advertising Bureau (IAB)…
Video Marketing Push vs Pull

Considering the Context: Push vs. Pull

If you want to make a video to promote your company or organization,…

Documarketing: The Branded Documentary

Brands are putting themselves in the spotlight with feature-length…

Measuring Facebook’s Massive Growth in Video Views

Since the 2014 introduction of new auto-play video features, Facebook video view averages…

Transparency in Fashion Documentaries

From finance to fashion, certain industries are traditionally,…

Viral Video Study Part 1: Amazing Stunts and Spectacles

The key to understanding how viral videos spread is knowing…
Website Video Integration

10 Business Website Video Integration Mistakes

Many businesses are now integrating video on their websites.…

Get Camera Ready on Kickstarter!

Get Camera Ready on Kickstarter! I recently came across a really…

Say No to Vertical Videos

http://www.youtube.com/watch?v=Bt9zSfinwFA Camera phones have…

Caine’s Arcade: Documentary Story Elements

Even in documentary production, story elements are essential…

Three Big Web Video Trends in 2011

Three Big Web Video Trends in 2011 Some years you can just feel…

12 Surprising Things Holding Back Online Video Advertising

12 Surprising Things Holding Back Online Video Advertising (via…

Online Video Usage Up 45%

Online Video Usage Up 45% Online video usage in the U.S. is…