
Your Customer is the Hero in Your Brand Story
How do you tell your brand story that resonates with customers?…

Interview Techniques for Capturing Powerful Video Testimonials
Capturing a compelling testimonial interview on…

Mobile Video Platforms: The Big Three
You don’t need to be told that digital and mobile video are…

Study: Original Digital Video Content Advertising Budgets on the Rise
In May of 2014, the Interactive Advertising Bureau (IAB)…

Considering the Context: Push vs. Pull
If you want to make a video to promote your company or organization,…

Documarketing: The Branded Documentary
Brands are putting themselves in the spotlight with feature-length…

Measuring Facebook’s Massive Growth in Video Views
Since the 2014 introduction of new auto-play video features, Facebook video view averages…

Transparency in Fashion Documentaries
From finance to fashion, certain industries are traditionally,…

Viral Video Study Part 1: Amazing Stunts and Spectacles
The key to understanding how viral videos spread is knowing…

10 Business Website Video Integration Mistakes
Many businesses are now integrating video on their websites.…

Get Camera Ready on Kickstarter!
Get Camera Ready on Kickstarter!
I recently came across a really…

Say No to Vertical Videos
http://www.youtube.com/watch?v=Bt9zSfinwFA
Camera phones have…

Caine’s Arcade: Documentary Story Elements
Even in documentary production, story elements are essential…

Three Big Web Video Trends in 2011
Three Big Web Video Trends in 2011
Some years you can just feel…

12 Surprising Things Holding Back Online Video Advertising
12 Surprising Things Holding Back Online Video Advertising
(via…

Online Video Usage Up 45%
Online Video Usage Up 45%
Online video usage in the U.S. is…