From Cringe to Credible: How Unscripted Testimonial Videos Win Every Time
Authentic testimonial videos can boost sales, but scripted content can backfire. Learn how to create genuine, engaging videos that build trust with customers.
Your Customer is the Hero in Your Brand Story
How do you tell your brand story that resonates with customers? Make your customer the hero in your story. The word “Storytelling” has become a
Interview Techniques for Capturing Powerful Video Testimonials
How to conduct and capture and on-camera testimonial or case study interview Capturing a compelling testimonial interview on video is more than setting up a
Mobile Video Platforms: The Big Three
You don’t need to be told that digital and mobile video are hot these days. You can read this article, or you can read this
Study: Original Digital Video Content Advertising Budgets on the Rise
In May of 2014, the Interactive Advertising Bureau (IAB) held their second annual NewFronts conference, coinciding with the release a multi part study indicating that (not
Understanding Push vs. Pull Video Marketing Strategies
If you want to make a video to promote your company or organization, you need to ask a lot of questions. What is the concept?
Documarketing: The Branded Documentary
Brands are putting themselves in the spotlight with feature-length documentaries. Over the last decade, documentary films have been on the rise in popularity and profitability.
Measuring Facebook’s Massive Growth in Video Views
Since the 2014 introduction of new auto-play video features, Facebook video view averages have been growing by leaps and bounds. Uploads are also are on the up and up as people are
Transparency in Fashion Documentaries
Removing the veil in front of fashion From finance to fashion, certain industries are traditionally, by design, cloaked in mystery. New York Times fashion columnist Vanessa
Viral Video Study Part 1: Amazing Stunts and Spectacles
The key to understanding how viral videos spread is knowing what motivates people to share. What common traits do successfully branded viral videos share? I’ve been
10 Business Website Video Integration Mistakes
Many businesses are now integrating video on their websites. Unfortunately, the integration can be sloppy. Why spend the time, resources and energy making a great
Get Camera Ready on Kickstarter!
Get Camera Ready on Kickstarter! I recently came across a really interesting Kickstarter project by journalist and former BBC reporter Manoush Zomorodi. Camera Ready is a multimedia e-book that will
Say No to Vertical Videos
Camera phones have come a long way in the last few years. The HD video capabilities on the new iPhone are amazing. Some have even tested
Caine’s Arcade: Documentary Story Elements
Even in documentary production, story elements are essential to keep the audience engaged. How can you “plan” a story when you are documenting real life?
12 Surprising Things Holding Back Online Video Advertising
12 Surprising Things Holding Back Online Video Advertising (via TechCruch) After four years in the online video business, one thing is clear: if you produce